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history
Our story is steeped in the adventure of motherhood. As a young mom, founder Sonia Pypaert followed her maternal heart and created a dream for future parents: a baby store where families have been shining for over 28 years. Here, everything is about sustainable, safe and quality collections.
Fancy a trip down memory lane?
2024
3rd store in brussels, new website & dream lists
Immerse yourself in the renewed experience of the baby's corner
where quality, service and the magic of dream frames come together. Welcome to this inspiring place on Avenue Louise in Brussels for all things baby and children!
to do!
2022
2nd store in hasselt
Between Nazareth and Hasselt
we built a bridge that runs through the clouds. In the fashion center of this delightful shopping city, we share the essence of our story with all Limburgers and that as they are themselves: warm, hospitable and caring.
2021
25 years the baby's corner
A quarter century full of baby happiness. An anniversary is usually a moment of reflection on what is behind you, but not for us. We want to contribute to nest warmth, to children growing up strong and happy and to the lasting softness of every mother's heart. So that is what we are celebrating this year.
2019
online dream lists
Baby happiness is of all times and yet we are moving with the times as we launch in 2019 our online birth list tool where expectant parents can create their dream list and share it with their family and friends, babyfunding with a big smile.
Finalist Voka ambassador 2019
2018
the granny's corner
The baby's corner, the kid's corner, the mum's corner and the granny's corner. Four stories under one roof. A place where everyone can find products that are high quality, safe and incredibly beautiful.
2016
20 years the baby's corner
The new webshop goes live and we evolve from a medium-sized retail business to 2,500 square meters of shopping pleasure in Nazareth.
Winner Passion star award:
Leidenschaft durch unglaubliche perfektion 2016
Nomination SME Laureate Unizo 2016
Winner Best customer story award LS Retail 2017
2015
new software
In 2015, the new software program NAVISION will be implemented and already 1 part of the webshop, the birth list module, will go live.
2014
rebranding
Baby's Corner, henceforth the baby's corner, is implementing a new communication aimed at 3 target groups: baby, kid and mom. In addition to the baby's corner, 2 more equally valid brand names will be introduced: the kid's corner and the mum's corner. The rebranding was launched with a first own magazine Spruitjes and a new logo.
2013
awarded
Winner Passion star award: Passion through perfection and attention to detail 2013
Second laureate Womed Award 2012
2010
store expansion
The old supermarket will be demolished and make way for a new building of about 1000m² with 2 levels. The existing store will be renovated into a high boutique retail space. The total retail space will be 2500m² with a 750m² warehouse and 400m² administrative space.
2008
new furniture department
Welcome to a new nursery and decoration department. Then it was the turn of the checkout area and the birth list department.
2007
further renovation works
Major renovation work on the existing store will begin this year. In the first phase, the administrative areas will be expanded.
2005
further enlargements
Preparations for further expansions will begin in 2005. The entire store and administrative areas will be expanded in the coming years.
2002
additional manpower
Geert, Sonia's husband, joins the company and becomes co-manager. That same year, the store and warehouse continue to expand.
1999
first extension
The first expansion was a reality. The store soon proved too small. Therefore, it was expanded by 600m².
1996
opening baby's corner
In August 1996, the store opens its doors. Sonia starts in part of her parents' superette and a connecting new building. With an area of 365m², an assortment is offered for baby and child up to 6 years old.
1971
the superette
At the store's current location, manager Sonia Pypaert's parents started a butchery and general food store "Superette Pypaert" in 1971. When Sonia's parents approached retirement age, there was no immediate succession. Until, in 1995, Sonia had the idea of starting a specialized store in baby products and children's clothing.