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mission & vision
Together with our amazing team, we give our best day in and day out.
We rise to the challenge of staying competitive, relevant and valuable as we always strive to exceed our customers' expectations. For 28 years and many years to come!
mission
The baby's corner is always looking for durable collections that combine warmth, quality and personality. Our mission promises quality and care and we gladly provide this to all parents and grandparents. Our mission is personal contact with our customers and an offer truly tailored to what what the so many expectant moms and dads need. Everything we do is one big journey to (future) parents and grandparents. We want to be the guide for the most important journey in their lives.
vision
The baby's corner is all about the dream lists. Choice, choice & more choice drives us to offer what so many moms, dads & grandparents need.
By bringing together the best available information and the largest possible number of quality products and trendy, sustainable brands
from the living world of mom, baby and child in a large inspiring
experience world, we want to shape the store of the future. At every moment in a child's life, we want to be the reference .
By expecting more from ourselves than anyone else would dare to
expect, we will guarantee maximum results. Through attracting
and working with people who want to perform and give, we guarantee
we guarantee healthy growth.
how a dream became a store
'I decided in 1996 to start with baby and children's products and to develop a develop a concept around it. It marked the start of my dream: not starring in a movie but making one myself.' - Sonia Pypaert